How do infomercials and booklets of scrap paper make a Copywriter in sunny Southern California?

First, you start with Derek Escano, an endlessly curious, adventurous and creative young boy. Then you add in hours of late night infomercial sessions with his parents that spark a passion for tricking…I mean targeting an audience’s purchasing power with innovative marketing.

Next, you meet his request for endless scratch paper to satisfy his 5-year-old hunger to write booklet after booklet of scribbles.

The result? An insatiable creative that has concepted and written integrated campaigns, social content, TV spots, brand identities, and led large scale activations.

So, if you’re just as hungry to make something fun and exciting in this crazy world we call advertising, then let’s chat!